A message from our CEO

KAUAI started a healthy food revolution 24 years ago and you have been part of this journey.

But the Covid-19 pandemic has shown us that we still have work to do in getting more South Africans to join the healthy food revolution. We have some of the highest rates of obesity and type 2 diabetes in the world – and these underlying conditions, have contributed to South Africa ranking in the top 10 of Covid-19 cases globally.

So, now that Lockdown restrictions are being relaxed, it’s time to reflect and ask ourselves; what lessons have we learnt?

One thing that has been highlighted for us in particular is simply that the ‘normal’ we knew, wasn’t normal at all. It was abnormal. From how we approach food and health, to the state of our planet and our failure to protect our women and children; many of our society’s abnormal ills have been allowed to become “normal”.

Together we have the chance to rethink, to make a change, to say, “We’re not going back to that abnormal” and to create a new, healthier normal that we can all be proud of. One where we take care of ourselves and each other, where we respect the planet and build new, better habits that serve us all.

We want to challenge South Africans to reflect on what they think is abnormal and what they would like to change going forward.

What “normal” would you like to change?
#dontgobacktoabnormal

Stay healthy,

Dean Kowarski
CEO, Kauai

Available here:

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